Baume & Mercier Shows its Classima

There is something deeply reassuring and satisfactorily to see a classic watch brand do you do best. At 180 years old, Baume & Mercier, which is what Bill Haley's classic rock 'n roll, under age alone almost' ur 'brand, the male line Classima Executives is a constant reminder both what is the mark up here, and how it maintains its appeal.


  Take M0A08462 that manages to combine the elegance and simplicity, old world style and modern technology in a perfect blend that makes it a lesson for those less venerable many brands fighting for the same effect.


  The 8462, among the most distinctive about 40 Classima Executives of the current collection, comes with white face behind a sapphire crystal in a silver box of 42 mm steel. There are Roman numerals at 3, 6 and 9, Baume & Mercier logo at 12 o'clock and date window at 3 o'clock.


  If you are planning a summer getaway from the sackcloth and ashes of a Spain in crisis, it also comes with a screen Dual Time hand, so you can remember always wanting in that golden beach how good you have it and what not losing at home.


  Appropriately, given the tenor of the times, this second timeline see a red arrow marking tip about a 24-hour display of red surrounded around the face, just inside the minute display.


  Baume & Mercier knows exactly what he's doing here, witness his description of the Classima Executives as "classic" rejuvenated. It could almost be a description of the brand, which was founded in the Swiss village of Les Bois by the Baume brothers, Louis Victor and Pierre-Joseph Célestin, in the distant 1830 and retains the family connection.


  Today it is owned by Richemont and is pretty clued in that it has its own Facebook page with over 3,000 followers who extol the virtues of classic watches as Classima executive.